IMI – Integrated Medical Imaging – was celebrating its 30th anniversary. Three decades of looking inside the human body with the help of advanced technology. The human body is a complex machine that still constantly surprises doctors, scientists and the general public. There are countless curiosities about how our organs work that are fascinating topics of conversation or simple internet searches. After 30 years, it’s fair to say that few people in Portugal know as much about the inside of our bodies as IMI. That was the motto for the anniversary campaign. A campaign that is also an exhibition about life on the inside.
