The campaign marking the 25th anniversary of Hospital CUF Descobertas is built around the tagline “It’s a bond for life”, a simple and heartfelt expression that reflects the long-term relationship the hospital builds with people throughout every stage of their lives. More than being about health or illness, this campaign is about people and their lives. It could hardly be otherwise. We all know someone who was born at Hospital CUF Descobertas. Someone who regained hope there. Someone who has a story to tell. Made up of several themes, the campaign is dedicated to everyone whose life has been touched, in one way or another, by the professionals who, every day, make CUF Descobertas a hospital that is truly a bond for life.
