Whiskas had a new recipe for cats – Whiskas Gusto – with gravy and large chunks allowing cats to eat in line with their feline instincts, like the big cats do in nature. In a campaign conducted by partners, we created and developed the concept “Whiskas Gusto. It’s in a cat’s nature” for Point of Sale but, to be 100% sure that the product was good, we decided to test it and we filmed the result. In the end, everybody won.
