Most people tend to prefer the middle, that is the average, neither good nor bad, the more or less. Cabeça de Toiro, on the other hand, does not get on well with the middle-of-the-road. It regularly produces above-average quality wine, year after year. Cabeça de Toiro’s new subscription (and new campaign) challenge people to move away from the mediocre, not to be contented with the routine and to demand more from life and wine, of course.
